A professional SEO Audit is essential for any business that wants to improve its online visibility. It can help you cut down on paid advertising and increase organic search rankings.
On-page SEO audits mainly focus on website elements that you can control, such as title tags, keyword usage and duplicate pages. They also check for site speed, mobile-friendliness and other factors that impact SERP ranking. Check out more at SEOAudit.me.
Keyword Research
Proper keyword research is a vital part of any SEO audit. It determines what search terms your target audience uses to find your products and services. The wrong keywords can send you traffic from the wrong direction.
This is especially important for large-scale enterprise websites that often have dynamically generated URLs and multiple authors who add new pages regularly. A professional enterprise SEO auditor can evaluate the existing structure and make recommendations for improvement to ensure that pages are properly indexed and that the website is structured in a way that optimizes the generation of new URLs.
This includes making sure that your target keywords appear in head> tags, title> tags, and in the body of the page. A good digital marketing agency can also help you identify LSI (Language Similarity Indexing) opportunities to broaden your potential search traffic. This helps to ensure that your site is capturing all of the potential traffic from relevant searches.
On-Page Optimization
An on-page SEO audit is the analysis and optimization of elements within a website that influence search engine rankings. It can include everything from content strategy to page titles and meta-data to user experience. It can also involve evaluating competitors to see what they’re doing to rank well, and how their efforts compare to your own.
An effective SEO audit should include a detailed report that provides recommendations and a roadmap for improving your site’s ranking. It should be specific and measurable, so that you can track your progress over time.
A good SEO audit will help you identify any issues that need to be addressed so that your clients’ websites rank well in organic searches, which can bring in qualified leads and sales for their businesses. Be sure to use an audit tool that is consistent and easy to understand so that you can track results over time. Also, be sure to include data from other agency tools, such as our keyword ranking tracker and backlink checker, to keep your clients informed about their SEO performance.
Off-Page Optimization
SEO audits reveal strengths, weaknesses, and opportunities to improve visibility. They also help you create an action plan that prioritizes high-impact issues and new optimization tactics.
On-page optimization involves optimizing site elements that influence SERP rankings like title tags, URLs, meta descriptions, media, and content. It also examines site structure, internal linking, and page speed to improve crawlability. It identifies issues like broken links, duplicate content, and redirect chains. It also weeds out technical aspects like canonicals, schema markup, and page speed that impact Google indexing.
In addition, an SEO audit can include analysis of LSI keywords, related searches, and Google autosuggest to ensure that your website is relevant for searchers. It can also check that your website is using https, which gives search engines a green light to trust your website and rank it higher in results. It can also identify any 404 errors and make recommendations for fixing them. The price for an SEO audit varies by agency, but it is worth the investment in terms of the increase in traffic and revenue that it will bring.
Link Building
As a component of off-page optimization, an SEO audit typically includes an analysis of a website’s link profile. Ideally, this process will help digital marketers discover opportunities for building links that pass page authority to pages that need it most. This may involve redistributing internal linking structures or reaching out to content managers via Twitter, email, or condor to ask them for a link.
It’s also important to optimize title tags and meta descriptions, as these show up in search engine results and can provide context for users and crawlers alike. Using tools like KeywordsFX or LSI graph can help find related keywords that make sense to include in these areas of a page.
Finally, a thorough SEO audit will consider any changes to a website that could impact its SEO performance. For example, implementing CRO can impact user experience and bounce rates, but it should be done in a way that doesn’t negatively impact SEO.