Using backlink tools to find high-quality followed and nofollowed backlinks to your site is an important part of any SEO strategy. It can also help you detect spam and improve your SEO rankings.
This free tool offers basic backlink analysis and can provide a snapshot of your current link profile. It can also show you the number of referring domains and total backlinks.
Seobility
Seobility is an all-in-one SEO software tool for better website rankings. The software combines backlink analysis and linkbuilding tools with keyword research and rank tracking. It also provides on-page SEO audits and recommendations.
The backlink checker allows you to search for both your own and competitors’ backlinks. It can analyze the backlinks of a specific page or an entire domain and gives you granular insights into their quality. You can also use it to identify new links for your own website.
The software’s on-page SEO audits can help you pinpoint issues that could impact your Google rankings. It highlights structural errors and issues with meta tags, among others. It also offers tips on how to resolve these errors. It can also detect problems with URLs and internal links.
BuzzSumo
If you’re a content marketer, you need to keep an eye on your backlinks. High-quality links improve your SEO, while low-quality ones can damage it. A free BuzzSumo backlink check can help you stay on top of your backlink profile. In addition, the tool can alert you when your competitors lose or gain a backlink.
The tool provides a detailed list of the websites that link to a given URL. It also allows you to sort the results by social engagement metrics and domain authority. It’s a great way to find new opportunities and identify the best content for your audience.
Using BuzzSumo can help you create content that drives traffic and leads. It can also help you uncover insights that will improve your content marketing strategy.
Linkody
If you want to get a better understanding of your backlinks and the performance of your competitors, Linkody is an excellent tool to use. It offers a variety of features to make it easy to identify and track your competitors’ links. It also provides a variety of metrics, including Moz rank, domain authority, page authority, and spam score. This information can help you determine the quality of your competitors’ links.
This software can help you save time by automating the tedious task of tracking your new and lost links. It sends daily email notifications of changes and updates to your backlinks, making it simple to keep up with new links and monitor competitors’ profiles. It can also help you find toxic backlinks and disavow them. It also comes with a handy visualizer that can locate the exact location of a link on the source page in one click.
Ahrefs
Ahrefs is a great tool for businesses that use backlinks as a major component of their SEO strategy. Its features allow you to analyze competitors’ backlink profiles and track keyword rankings and content performance. It also offers a variety of APIs that can be used in automated workflows and reporting dashboards.
In addition to analyzing the competition’s backlinks, Ahrefs also allows you to discover unlinked mentions of your business. These mentions present a unique opportunity to build new links and attract targeted traffic.
Using Ahrefs’ Link Intersect feature, you can identify keywords that your competitors are targeting but you are not. This information can help you create compelling, linkable content that will increase your chances of ranking highly in search engine results pages. You can also use the site audit functionality to uncover technical issues that could be negatively impacting your website’s SEO.
Majestic
Majestic helps you analyze a backlink profile in context to identify potential issues, including spammy links. It also reveals ideal sites to reach out to for backlinks based on their trust, authority, and topical relevance. Its backlink history report tracks trends over time to help you measure the success of your SEO and link building efforts. Its API provides direct access to backlink data for use in apps, software, and dashboards.
While Majestic is an excellent tool for conducting backlink analysis, it does not provide a full picture of the SEO landscape. To maximize the effectiveness of your marketing strategy, you should consider other tools such as keyword research, competitor analysis, and PPC. These tools can give you insights into your competition’s strategies and areas for improvement.