Contractors can benefit from marketing qualified leads (MQL) because they are closer to hiring your services and require less nurturing than Information Qualified Leads (IQL). Converting MQLs into paying clients takes significantly less time compared to converting IQLs.
Advertising on Angi allows contractors to target leads according to their specific services, which increases the likelihood of them turning into clients. The platform also features a review system that boosts a contractor’s online reputation.
Google Business Profile
Google Business Profile is a free tool that can help you reach more customers and improve your local search engine optimization. The profile displays information about your company, including your location, contact information, and operating hours. It can also be used to post photos and videos of your work. Click on Leads for Contractors now for more info!
Keeping your profile up-to-date will help potential clients know that you are active and trustworthy. You can also use it to respond to reviews. Responding to positive and negative reviews demonstrates that you care about your customers. This can build trust and increase customer loyalty.
Bing Places
A stand-out Bing Places business listing can help your clients get more visibility in their local search results. It can also help them build trust and attract new customers.
Bing Places is a free platform that allows you to claim and optimize your listing. It can also help you create and manage your website.
A digital agency can help you create a stand-out Bing Places profile by optimizing it, ensuring that your business is visible in search results. They can also connect you with client projects based on your contractor license, customer reviews and other factors.
Houzz
Houzz is an online platform that connects homeowners with contractors for home improvement projects. It allows users to upload photos of their homes, create ideabooks, and search for professionals in their area. The site also has forums where users can ask questions and receive advice.
The ideabook feature of Houzz is a great way to communicate your expertise to potential clients. It is a place to display photos of your work and communicates the quality of your services. You can also answer important questions in forums to gain credibility.
Social media
Social media can help generate more leads for contractors by allowing them to connect directly with customers and other industry pros. In addition, a strong social media strategy can build trust and brand awareness by showcasing the contractor’s expertise.
Posting jaw-dropping before-and-after images and videos on social media can captivate viewers and show off the contractor’s skill. Videos are a popular format on social media, and short-form video content has proven especially effective.
Be sure to regularly post updates and photos on your social media accounts. Responding to comments and messages from followers will establish online rapport and foster potential relationships.
Email marketing
Email marketing is a powerful way to keep current and potential clients informed about your business. It can help foster strong client relationships and cultivate leads for upcoming projects. In addition, email campaigns are highly targeted and personalized. They can be delivered to a list of individuals who have volunteered their information through a lead capture form. Their voluntary subscription underscores their interest in your offerings and can boost conversion rates.
Contractor businesses can use email marketing to send regular newsletters, share project updates and showcase completed work. They can also use re-engagement emails to reach out to clients who haven’t used their services in some time.
PPC (pay-per-click) ads
PPC advertising is a powerful way to generate leads for your contracting business. By targeting keywords that are relevant to your audience’s search intent, you can reach potential customers at the exact moment they’re ready to hire a contractor.
PPC campaigns offer measurable results, allowing businesses to optimize marketing strategies for greater efficiency and ROI. This model also enables small and emerging businesses to compete effectively without significant upfront investments.
By using a landing page that matches the content of your paid ads, you can track leads generated by your PPC campaign. This will allow you to improve your conversion rates and increase sales.
Website
Contractors often rely on contractor lead generation websites to connect with new clients. While these services can help you reach more customers, they can also be costly. You should always monitor their performance to ensure that they’re worth your investment.
You can use Google Local Services Ads to generate leads for your contracting business. These ads show up in search results and are backed by Google’s guarantee, so potential customers can trust your business.
Another option is to sign up for a home improvement website such as Porch. This site sells pre-screened live transfer leads and helps you close more sales.